One face. One brand. Never anyone else's.
Put a face
to your brand.
Paste your site. We write a brief from what you sell, match a face, and lock it to you alone.
No account. No brief to write. About nine seconds.
How it works
We don't cast.
We brief.
A face that doesn't belong in your category is worse than no face at all. So we start from what you sell, not from who's available.
Paste your site
We crawl what's public — positioning, price point, category, who the copy is written for, the register it's written in. Nothing for you to fill in.
We write the brief
That becomes a persona brief: archetype, age range, register, market and languages, setting, wardrobe. Every line traced back to something on your site.
Match, or make
We search the library against the brief and show you what fits — that's instant. If nothing's right, we generate a new persona from the brief instead.
The persona brief
Derived, not guessed.
Here's what a brief looks like for a mid-market skincare brand selling in the US and France.
- Category
- Beauty · Consumer / DTC — from your nav and product schema
- Archetype
- Beauty editor, not a model — your copy explains, it doesn't sell
- Register
- Plain, specific, no superlatives — matched to your PDP voice
- Age range
- 32–40 — your reviews skew older than your ads
- Markets
- English, French — your shipping and pricing pages
- Setting
- Daylight, hard surfaces, no studio — your art direction
Category fit is what converts
People decide whether someone belongs in a category in well under a second. A generic attractive face reads as an ad. A face that looks like it already uses the product reads as a recommendation.
The brief is auditable
Every attribute points at something on your site, so you can argue with it. Change a line in the brief and the persona regenerates against it — no reshoot, no recasting call.
Consistency compounds
Because the persona starts as a written brief, the hundredth video is the same person as the first — same face, same register, same backstory, in any language you add later.
Exclusivity
The face you claim is yours alone — and it stops existing for everyone else.
The library
A few, for a sense of range.
Examples only. We recommend from the library first because a match is instant and the packet is already baked — but if the brief doesn't land, we generate a new persona for it instead.
Open any card to play their intro film, hear the backstory, and see the accounts that ship with them. Every one of these is still unclaimed.
What you get
A person, not a file.
The baseline packet bakes the moment you claim. It's not just images — it's an identity you can point people at.
Pricing
Claim once. Keep them.
No retainer against a person's calendar. No renegotiation when a post performs.
A persona from the library, matched to your brief and locked to you. Packet is already baked.
- Exclusive, retired on claim
- Six stills, two crops
- Thirty-second intro film
- Social accounts and inbox
- One language
- Generated to brief
Nothing in the library fits. We generate a net-new persona from your brief, then film it.
- Everything in Matched
- Persona built to your brief
- Three brief revisions
- Sixty-second brand film
- Three vertical cutdowns
- Two languages
More than one line, more than one market. A set of personas, refreshed monthly.
- Three exclusive personas
- Monthly film for each
- Every language we support
- Accounts managed for you
- Priority render queue
- Named producer
Questions
The obvious ones.
No, and we never imply otherwise. Every persona is synthetic, which is exactly why exclusivity is possible — there's no calendar, no agent, no renegotiation, and no chance your spokesperson turns up in a competitor's campaign next month.
Whichever is right. We check the library against your brief first because a match is instant and the packet is already baked. If nothing scores well enough, we generate a new persona from the same brief — you'll see the brief either way, before you decide.
Claiming retires the persona. It leaves the library permanently, can't be matched again, and the likeness, voice model and accounts transfer to you. Generated personas are net-new by construction, so they were never available to anyone else.
Six stills, a thirty-second intro film in their own words, a cloned voice, Instagram, TikTok and YouTube accounts created and handed over, and a working email address. They can be followed and contacted like anyone else.
Yes — that's the point of writing one. Adjust the archetype, the age range, the register or the markets, and we re-match or regenerate against the new brief. No reshoot, because there was never a shoot.
Every asset ships with an AI-generated label in its metadata and a disclosure line for your captions and profile bios. We keep the templates current with FTC guidance and the major platform policies; where and how you place them is your call.
You keep everything already generated, and the accounts stay yours. Swapping to a different persona is a re-match or a regeneration, and the retired one still can't go to anybody else.
One field
So — who's your face?
See your brief and your match before you pay anything.